Growing Followers and Engagement on Social Media

This article is inspired by my recent talk at YoRipe’s Digital Marketing & e-Commerce Summit where I had to share insights on how to grow followers and engagement on social media to brand managers.

Photo by Tim Marshall on Unsplash

Every brand that has a social media account wishes…


Their very first activity: Self-Intro Video

Creators Hunt announcement below

Yesterday was the first day of the Entertainment Content Production module we have with Singapore Polytechnic. Bloomr.SG co-created a curriculum with SP Media, Arts and Design School as part of an MOU signed between Mediacorp and Singapore Polytechnic recently.

Teaching this module to students of SP…


It’s always important for brands to study trends to understand consumers better. This time, I’m sharing the type of content that trends on YouTube. This data was gathered through daily monitoring of YouTube’s trending list for videos in Singapore. Videos are usually trending based on their view counts and how…


Trending Content on Reddit Singapore
Stats derived based on data accumulated over November 2020

If you’ve been following my articles, you would have noticed that I am inclined towards monitoring trends and trying to make sense of some of these data sets we have (and that this would be my fourth article on trending content in Singapore). …


Photo by Clark Tibbs on Unsplash

How many times have you found yourself stuck in coming out with content for the social media accounts you are managing? We at Bloomr.Sg found a ‘hack’ to manage multiple campaigns through these 4Es of Content Creation: Educate, Engage, Enhance and Enable.

With a mix of these 4Es, we are…


Photo by Ryoji Iwata on Unsplash

How authentic are posts on social media? Do people post something they truly believe in? Is it hard to be authentic while keeping up that pretty front many seek on social media?

We’ve seen how Black Lives Matter and Blackout Tuesday trended worldwide after the unfortunate death of George Floyd…


Photo by William Iven on Unsplash

What are the top trends in Singapore? We at Bloomr.SG monitor trends and conversations Singaporeans have on social media on a daily basis. Different platforms have different trending content. In this article, I sum up the top 3 content that trends across all platforms. Look out for our mid-year report…


Photo by Harry Cunningham on Unsplash

With #StayHome happening almost everywhere in the world, people are consuming online content more than usual. TikTok is one of the platforms people turn to due to its bite-sized entertaining content. Even brands are now putting up ads on TikTok after realising that more and more people are on it…


There’s no question. Social media is killing relationships. What an irony it is. From Boomers to Zoomers. There’s no escape to it’s’ claws. Bloomr.Sg is currently leading an initiative called Hello Love where we want people to be open to love. Is social media ruining our chances in relationships?

Gone…


I grew up being told how important education is. It changes lives.

I’ve been working for close to ten years of my life now and always felt I have learned something new in the various roles I’ve taken. Working has, in fact, taught me things I could remember more as…

Nurhidayah Ekbal

writes about social media management, brand building and marketing

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